PPC Audit
We identify what’s effective and what isn’t, then provide actionable steps to fully optimize your marketing strategy
Common Challenges Our Clients Face
- Advertising campaigns generate few leads
- High cost per click but low return on investment
- Ads fail to attract the right audience
- Reports from agencies look promising, yet sales remain low
What We Audit and Report
We often uncover errors that waste up to 50% of your budget
Account Structure
Are your ad groups and keywords properly organized?
Budget and Bids
Are you overpaying for clicks?
Ads
Are your ads attracting the right customers?
Negative Keywords
Are you wasting money on irrelevant search terms?
Analytics
Is lead tracking properly set up?
Landing Pages
Are they optimized for conversion?
Why Choose Us?
In-Depth Analysis, Not Surface-Level Checks
We thoroughly examine every aspect of your advertising campaigns
Actionable Recommendations
We don’t just point out mistakes — we provide clear, practical steps to fix them
Simplicity and Clarity
We explain issues in plain language, avoiding complicating terms
Honest Approach
If your advertising is performing well, we’ll tell you honestly
Experienced Team
Our audits are conducted exclusively by experts with at least 5 years of experience in PPC across various industries
Added Value
If you choose to continue with us for promotion after the audit, we’ll offer a discount equivalent to the audit cost
Trusted by companies like
Results our clients can feel
We focus on the biggest opportunities for your business to quickly grow its search footprint. By identifying major shortcomings, low-hanging fruit, and providing your team with a clear system for future updates, we ensure consistent growth while working together.
To support active recruitment across multiple departments, we set out to attract candidates for a wide range of roles, including software development, DevOps and system administration, data analytics, business and systems analysis, information security, product management, project coordination, and QA testing. Using paid traffic channels, we launched targeted campaigns that highlighted key benefits and job conditions to appeal to relevant talent. As a result, we successfully generated over 5,000 applications across more than 20 specialized fields.
5000+
qualified applications
20+
specialized roles
Mikhail Mironov
Project lead «SKODA»
We would particularly like to highlight the high level of competence of the account managers and their promptness in resolving all emerging issues. Thanks to the strategy developed by PERFORMIQ, we have successfully entered the markets of Germany, Japan and the UAE, achieving all our goals within the established timeframes.
We were able to tailor the ad campaign accordingly and create the accompanying landing page for selling ŠKODA KODIAQ. Advertising campaigns were conducted in Google Ads on the search and in GDN, and later Yandex.Direct was connected.
After the launch of the landing page, we delivered a significant upweight in leads and a 19% lower CPA.
2,1 times
CPA is down and 14% lower than the industry average
3 times
CR increased
Kate Somikovish
Project Lead
We have been working with the PERFORMIQ team for more than 3 years. We like both their approach and the technological solutions they use. We express our gratitude and would like to note the professionalism of the account managers for their excellent coordination. We chose strategic development in Switzerland, China and Russia, and the team was able to deliver the planned results.
Our Auditing Process
You submit a request
We request access to your advertising account and analytics
We conduct the audit and document all issues
We prepare a detailed report with a step-by-step action plan
You implement the recommendations yourself or with our support
Looking for Audits in Other Areas?
We provide comprehensive, multi-channel audits designed to optimize every aspect of your marketing
Cases
