Programmatic
advertising

Ultra-precise targeting to increase leads and brand awareness.
Find customers faster with targeted DMPs and DSPs.

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How does Programmatic work

Buying space on the website
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Buying an audience
To configure the settings, we use the site's aditory data
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To set it up, we use
Big Data
Price model of purchasing
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Auction-based procurement model
Showing ads to everyone on the site
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Show ads to interested users only

Use technology to find a narrow and relevant audience with

1

Data on the websites visited

2

Publicly available contact information

3

Artificial Intelligence

4

Offline shopping

5

Activity on social media

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As a result — data-precision on audience targeting

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Simple segment

Targeting

  • men
  • 30-40 y.o.
  • Lives in Manchester
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Complex segment

Ultra-accurate targeting

  • 30-40 y.o.
  • men
  • Lives in the city centre of Manchester
  • Income is £65k+
  • Interested in mortgage
Maximum reach All formats
Display
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Maximum reach All formats
Video
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Maximum reach All formats
Native
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STEPS

1 step
step 1
Define campaign goals

This could be to increase brand awareness, lead generation, sales or other specific goals. Campaign goals will help you select the appropriate metrics to track performance.

2 step
step 2
Research and segment the audience

At this stage, we determine who your target audience is. Analysis of demographics, interests, behaviour and other parameters that will help you set up accurate targeting.

3 step
step 3
Choice of platforms and tools

Selecting the right platforms to launch a programmatic campaign, allowing you to automatically buy and optimise ad space. At this stage, we also set up the appropriate tracking and analytics tools.

4 step
step 4
Creatives

We develop the creative to be used in the campaign. This includes banners, videos, text ads and other formats tailored to the interests and preferences of the target audience.

5 step
step 5
Campaign Setup

Set up campaign parameters in the selected DSP: set budget, bids, geo-targeting, ad display time and other key factors that affect ad delivery.

6 step
step 6
Launch and monitoring

Once a campaign has been launched, we regularly monitor its performance and metrics. This allows us to make timely adjustments to improve results, such as reallocating budget or changing targeting.

7 step
step 7
Optimisation and scalability

Based on the analysis of campaign performance data, we optimise the campaign. This may include changing creative, changing audiences, increasing bids on more effective channels or reducing bids on less effective channels.

Rates

Recommended budget
from£ 4000
let’s discuss

Anti-fraud

Brand Safety

Restrict display locations next to sensitive content if it doesn't align with your brand's policies or values

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Anti-Fraud

Protection from real-time scrolling and click-baiting. Screens out robots and you only pay for contact with real users

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Payment for visible displays only

We will count the display if at least 50% of the clip is in the line of sight of the user for at least 1 second for a static banner (2 seconds for a video).

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Efficient Campaign Optimisation

Efficiency is at the heart of our programmatic advertising service, featuring strategic planning, real-time optimizations, and ongoing tracking of key performance indicators (KPIs). By fine-tuning bids and enhancing ad creatives, our methodology delivers streamlined programmatic campaigns designed for peak performance and impactful engagement.

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Reporting

Our programmatic service places a strong emphasis on thorough measurement and reporting. By systematically analyzing campaign performance metrics, we deliver actionable insights that drive results. Our detailed reports provide an in-depth evaluation of campaign success, pinpointing areas for enhancement and guiding your decision-making for future strategies and activations.

Detailed audit

If your advertising campaign is not paying off, you want to supervise a contractor or a specialist in the company, to improve current performance - come to us for an audit. We conduct a complete and thorough audit

  • Settings, bids and
  • Adverts and values in them
  • Adjustments for age, gender, and 16 other checkpoints
  • Ineffective sites and phrases
Request an audit fee

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What other channels we are working with

CR optimisation

Increasing conversion rates with pay-for-growth. Product solutions based on behavioural metrics. You only pay for CR growth.

More info

SEO

System optimisation and promotion in Google. Payment for leads from the third month with guarantees in the contract. Clear reports with plan-fact analysis.

More info

E-commerce marketing

Customised B2B/B2C strategy to increase website traffic, sales and brand awareness.

More info

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