How much does Google Ads management cost at PerformIQ?

The cost is calculated individually after a briefing and project evaluation — it depends on your ad budget, niche, business goals and the scope of work required. Our pricing model is performance-based: you pay the first 50% upfront to cover strategy and setup, and the second 50% only when we hit the agreed KPIs. We don’t earn in full unless you get results.

What guarantees do you provide?

We fix KPIs and guarantee terms in writing before we start work — not after. Our engagement is structured so that half of our fee is tied directly to hitting your targets. The specific metrics, measurement methodology and success criteria are agreed during the briefing and written into the contract.

How quickly will I see results?

Initial results typically appear within the first 1–2 weeks of launch. Optimal performance requires 60–90 days as Google’s machine learning needs sufficient conversion data to optimise effectively. Our clients see an average 35% reduction in CPA. For example, SKODA cut CPA by 42% within two months of working with us.

I already have campaigns running. Can you improve them?

Yes. We regularly take over existing accounts, and improving live campaigns is one of our core tasks. We start with a full audit across 16+ parameters — campaign structure, targeting, bids, ad copy, value propositions, audience adjustments and ineffective placements and keywords. We then identify quick wins and a longer-term optimisation roadmap. Our favourite job is turning good into great.

Will I have access to my own advertising account?

Yes. Your Google Ads account belongs to you. We work within your account, not ours. If you decide to end the engagement you keep full access to all campaign history, conversion data and account settings. We would strongly advise against working with any agency that insists on owning your account.

How transparent is the reporting?

Every Monday you receive a recorded call with a full results review covering spend, conversions, CPA and revenue impact. You have direct access to your Google Ads and Analytics accounts at all times. We show you exactly which ads bring customers and which do not — no reports full of metrics that don’t connect to your business outcomes.

Who creates the ad creatives?

We can work with creatives provided by you or develop our own. We produce as many creatives as needed to test all hypotheses — static banners, dynamic formats and video. The goal is always to have enough variations running to generate meaningful test data, not just launch one ad and hope for the best.

What is your approach to testing?

Every engagement includes structured hypothesis testing — we propose new tests each week based on data, not opinions. Each hypothesis is documented, tested against a clear success metric and reviewed on your Monday call. This systematic approach is how we consistently find improvements rather than relying on gut feeling or set-and-forget management.

Do you set up conversion tracking and analytics?

Yes. Google Analytics 4 setup, conversion tracking and call tracking are included as part of the onboarding process in Week 1. Proper tracking is the foundation of everything — without it, neither you nor we can make informed decisions or measure whether the guarantees in your contract have been met.

What types of Google Ads campaigns do you manage?

We manage the full range of Google Ads formats: Search Ads, Display and Media Ads, Google Shopping and Product Ads, YouTube Video Ads and App Ads. The mix of campaign types is determined individually based on your business goals, funnel and budget. We typically launch 3–5 campaign types in the first two weeks and scale what performs.

Can I request an audit of my current campaigns before committing?

Yes. If your current campaigns are underperforming, you want an independent review, or you simply want a benchmark before making a decision — we offer a detailed audit across 16+ parameters. The audit is conducted by our Senior PPC Specialist and you receive a detailed report with specific recommendations on where the budget is being lost.

Performance-Based PPC

Google Ads that actually pay back

We don't just launch campaigns — we guarantee results. You pay the second 50% only when we hit your KPIs. Clear reporting and no wasted budget.

Get free audit

from Anna, our PPC Lead

Why clients choose us

Numbers don't lie — here's what we've delivered for 100+ clients

Google Partner

Certified

Official Google Ads Partner with proven expertise and direct support access

$12M+

Ad Spend
Managed

35%

Average
CPA Cut

4.9/5

Clutch
Rating

200+ Campaigns

Launched and optimized to profitability

17 Years

Of performance marketing experience

Transparent process with guaranteed results

Results-driven Google Ads management with clear checkpoints

Week 1

Strategy & Setup

We audit your current ads (if any), analyze competitors, and identify your most profitable customer segments. We set up tracking: Google Analytics 4, conversion tracking, call tracking. We agree on KPIs and guarantee terms in writing.

Weeks 2-3

Launch & Test

We launch 3-5 campaign types: Search, Display, YouTube (based on your funnel).
We test 10+ ad variations, 3+ landing page variants, multiple audience segments. Daily monitoring and bid adjustments.

Weeks 4-8

Optimize & Scale

We kill underperformers, double down on winners. We expand successful campaigns to similar audiences. We add remarketing to capture lost visitors.

Ongoing

Report & Improve

Every Monday: call with results review (we record it, so you can review later). We show: spend, conversions, CPA, revenue impact. We propose new tests based on data, not opinions.

"Other agencies sent reports we couldn't understand. PERFORMIQ shows us exactly which ads bring customers and which don't. We cut CPA by 42% in two months."

Michael Mironov

Marketing Director at SKODA

Results our clients can feel

Case Study

KASPERSKY

To support active recruitment across multiple departments, we set out to attract candidates for a wide range of roles, including software development, DevOps and system administration, data analytics, business and systems analysis, information security, product management, project coordination, and QA testing. Using paid traffic channels, we launched targeted campaigns that highlighted key benefits and job conditions to appeal to relevant talent. As a result, we successfully generated over 5,000 applications across more than 20 specialized fields.

5000+

qualified applications

20+

qualified applications

We have been working with the PERFORMIQ team for more than 3 years. We like both their approach and the technological solutions they use. We express our gratitude and would like to note the professionalism of the account managers for their excellent coordination. We chose strategic development in Switzerland, China and Russia, and the team was able to deliver the planned results.

Kate Somikovish

Project Lead, Kaspersky

Verified

We would particularly like to highlight the high level of competence of the account managers and their promptness in resolving all emerging issues. Thanks to the strategy developed by PERFORMIQ, we have successfully entered the markets of Germany, Japan and the UAE, achieving all our goals within the established timeframes.

Mikhail Mironov

Project Lead, SKODA

Verified

Case Study

SKODA

We were able to tailor the ad campaign accordingly and create the accompanying landing page for selling SKODA KODIAQ. Advertising campaigns were conducted in Google Ads on the search and in GDN, and later Yandex.Direct was connected. After the launch of the landing page, we delivered a significant upweight in leads and a 19% lower CPA.

2.1x

CPA is down and 14% lower than the industry average

CR increased

Case studies

Meet your PPC team

Certified experts who live and breathe Google Ads

Anna Gavrilova

Senior PPC Specialist & Team Lead

My goal: make your campaigns so efficient that you wonder why you ever worked with anyone else.

17 years in performance marketing
Founded PerformIQ in 2007

Tim Pervukhin

CEO & Strategic Overseer

I founded PerformIQ because I saw too many agencies playing games with metrics. We're different: clear KPIs, transparent reporting, and we only get paid when you get results.