Who is Our Partner
How to Promote
a Recruiting
Website in the USA
Traffic Growth of Around 200% — Huntly Case Study
Project Duration: October 2023 – June 2024
Target Region: USA
Service: SEO
Promotion Goals
Huntly's target audience consists of employers seeking candidates for their companies and posting job openings on Huntly. Thus,
our tasks were as follows:
- Optimize the website to meet the needs of the target audience, attracting the first employers in the USA.
-
Increase visibility and organic traffic to boost income
from successful job placements.
Team Actions
The recruitment niche is saturated with competitors,
so we first thoroughly analyzed the competition and website structure.
At the start of the project, Huntly.ai had only two main categories.
We recommended expanding the structure to meet the high standards
of the competitive environment. The partner quickly implemented
our recommendations, allowing us to successfully execute
changes and achieve results.
Content Marketing: Expanding the Site Structure and Creating Quality Content
Content creation and publishing were crucial elements of our strategy. We focused on expanding the site structure to meet the needs of the target audience — employers. Currently, the "For employer" category has a two-level nesting structure.
After analyzing user queries, we gathered a semantic core and created technical tasks for content creation, which the Huntly team executed. This resulted in high-quality and useful content for site visitors.
An important part was establishing a blog. We knew the recruiting niche required constant knowledge updates and experience sharing. Huntly focused on articles that address real problems specialists face in their work.
Topics include the most effective talent search strategies, how to conduct technical interviews, and the latest trends in IT recruiting. Each article is researched and written with up-to-date data and practical advice. After implementation,
the blog presents the most relevant topics
Building Partnerships
Results Analysis and Adjusting Marketing Strategy
Regular monitoring of key performance indicators allowed us to adjust the strategy on time. We analyzed
Organic
traffic
Search engine
rankings
User
engagement
metrics
Huntly used the data to adjust its content strategy for maximum results
Promotion Results
In eight months of collaboration (October 1, 2023 – June 9, 2024), Huntly achieved significant results
1
Organic traffic:
- Users increased by 193.29%, and sessions by 250.99%.
- New users increased
by 215.29%
2
Site engagement time
Increased by 108.84%, meaning the content became more engaging and useful
3
Search impressions
Increased
by 46,453%
4
Clicks
Grew by 8,681%
7
Number of referring domains
Grew from 26 to 144, showing increased trust from other sites, positively impacting search rankings
Conclusion
Thanks to detailed niche analysis, a systematic approach to text metadata preparation, and testing of graphical elements, the team achieved significant results in the selected countries, expanding the app's user base. After the ASO work, the app’s visibility nearly doubled, and installs grew by a third. Creative testing showed conversion improvements of 2-3% with each iteration.